Carol Heiberger '74, ExecuSpeak Dictionary
(Winter Babel). Jargon, acronyms, euphemisms—they fly about boardrooms
with nary a thought for us average English-speakers. If you've wondered
what DTC means (direct to consumer, advertising targeting a product's
user), or balked at the phrase "tolerance for uncertainty" (being able
to manage without all the facts), thumb through Heiberger's dictionary.
It's a little book with a big ROI (that's "return on investment").
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ExecuSpeak Dictionary Because business is another language. carol@execuspeakdictionary.com | 215-545-1856 | Philadelphia, PA | All Rights Reserved - Copyright 2010